AI Visibility

Is AI recommending your business?

Your customers are no longer relying only on traditional search. They’re asking AI — and the answers those platforms give can influence which businesses are discovered, considered and contacted.

  • ChatGPT
  • Gemini
  • Perplexity
  • Google AI
  • Copilot

Definition

What is AI visibility?

The degree to which AI-powered platforms can find, understand and confidently recommend your business when customers ask relevant questions.

It comes down to whether AI can correctly identify:

  • Who you are
  • What you do
  • Where you operate
  • What services you provide
  • What makes your business credible
  • How you compare with alternatives
  • When your business should be recommended

If those signals are weak, incomplete or inconsistent, competitors may be surfaced instead.

Why it matters

Customers are changing how they research.

Instead of searching through pages of links, they can now ask a single question and get a short list back. These are the kinds of questions that decide who gets contacted:

Traditional SEO still matters. But businesses now also need to understand how AI systems interpret and represent them — which is a different problem with different signals.

  • Who is the best plumber near me?
  • Which accounting firm specializes in small businesses?
  • What company should I use for this service?
  • Who has the strongest reputation?
  • Which provider is best for my specific situation?

Where to start

Four ways to work on your AI visibility.

Most businesses begin with the free Snapshot and decide from there. Nothing further is required, and no engagement starts before you understand what the findings mean.

AI Visibility Assessment

$397

A deeper analysis of how your company is understood, surfaced and positioned across leading AI experiences. Your assessment may include:

  • AI Visibility Score
  • Testing across multiple AI platforms
  • Competitor comparisons
  • Brand and service understanding
  • Geographic visibility
  • Authority and trust observations
  • Information consistency
  • Content and question coverage
  • Priority visibility gaps and next actions
Get My AI Visibility Assessment

AI Visibility Optimization

Starting at $2,500

Finding the gaps is only the first step. Catalyst can help implement the highest-priority improvements identified through your assessment.

  • Website messaging and content improvements
  • Service page optimization
  • Location and geographic clarity
  • FAQ and question-based content
  • Brand and entity consistency
  • Authority and trust signals
  • Competitive content gaps
  • Structured information improvements
  • Citation and source opportunities
Improve My AI Visibility

AI Visibility Management

Starting at $500/month

AI-powered search is evolving quickly. The questions customers ask, the information AI relies on and the businesses that get recommended can all change.

  • Recurring AI visibility testing
  • Competitive monitoring
  • New query and question testing
  • Visibility performance reviews
  • Content recommendations
  • Priority optimization actions
  • Periodic website improvements
  • Reporting and recommendations
Ask About Ongoing Management

The goal is simple: make it easier for AI systems to understand who you are, what you do and when your business should be recommended.

Not sure where you stand?

Start with the free AI Visibility Snapshot. We’ll show you what AI is seeing before you decide whether anything needs to change.